KMCM-FM, “97 GOLD,” is the Odessa-Midland markets “CLASSIC HITS” station. CLASSIC HITS is a contemporary version of the oldies format, meaning that it's aimed to deliver 35-64 Adults. We play the greatest rock & roll hits from the mid to late `60s, the `70s, and the early to mid `80s. This format plays feel-good music, hosted by outstanding personalities who talk about what's timely and topical. When you buy KMCM “97 GOLD”, you reach the market’s most consistent performer in delivering adults 35-64 and the top rated audience in reaching persons over 35 years of age. Your commercials get a strong response from the well-balanced male/female audience characterized as “Baby Boomer America” with large disposable incomes.“97 GOLD” is the station to help you market everything from portfolio and retirement services to cool car shows! You can find them at 97gold.com.