Oldies Radio, 97 Gold has been a part of the Permian Basin’s culture for decades. 97 Gold plays the biggest hits of the 50s, 60s and 70s.  Dozens of radio stations, including a few that have attempted to compete by playing oldies, have come and gone. However, 97 Gold’s rich tradition is alive and well.  Just ask anyone to sing the 97 Gold jingle, and you’re likely get a spontaneous refrain and a big smile!

With 97 Gold’s fresh, up-beat and contemporary presentation of original oldies, 97 Gold consistently ranks among Midland/Odessa's top stations.  West Texans have also come to depend on up-to-date news from the CBS7 Newsroom heard weekday mornings and the latest weather forecasts and severe weather bulletins throughout the day.

Personalities like Jay Fox, Maria Danza, Dave Michaels and Ron Foster means 97 Gold boasts the most popular and experienced air staff in West Texas. 

97 Gold gives away exciting prizes, including thousands of dollars every year and sends listeners to places all over like Las Vegas and Hawaii through entertaining and original contests!

97 Gold continues to be a leader in community causes by participating in many charitable events, like the State Farm Holiday Drive for Safe Place and Angel House, Children’s Miracle Network and Centers for Children and Families.  In addition, 97 Gold is a proud co-sponsor of Radio M*A*S*H (Make A Special Holiday), a multi-faceted drive that brings in food for the West Texas Food Bank, toys for underprivileged children throughout Midland/Odessa, blood for United Blood Services and phone cards and letters of encouragement for our troops overseas.

97 Gold has always been a leader in local sports.  Generations of football fans have made it a tradition to listen to high school football on 97 Gold, long before Friday Night Lights.  97 Gold continues to be your home for Odessa High and Permian football.  In addition, the voice of the Odessa Jackalopes, Bob Hards, brings you exciting hockey action every season, so you won’t miss a game!  Since 2003, 97 Gold has been the official home of one of the NFL’s newest teams, the Houston Texans.  Most recently, 97 Gold, has begun serving the many Texas Tech alumni in the Basin with Red Raiders football and basketball.

97 Gold appeals to the culturally diverse population of West Texas. With a recipe that includes great oldies, exciting contests and legendary personalities 97 Gold is the quintessential Midland/Odessa radio station. With van stops and a signal that reaches loyal listeners from Kermit to Garden City, Lamesa to Crane and up and down I-20 from Big Spring to Monahans, 97 Gold is everywhere!

97 Gold continues to be the most consistent and legendary radio station in the Permian Basin!

KMCM - West Texas Radio Group 3303 N. MIDKIFF, SUITE 115 MIDLAND, TX 79705 REQUEST 800-833-9211 OFFICE 432-520-9702 FAX 432-520-0112 Copyright © 2007 West Texas Radio Group All rights reserved