KMCM-FM, “97 GOLD,” is the Odessa-Midland markets “Oldies” station featuring the hits of the 60’s, 70’s, and 80’s. When you buy KMCM “97 GOLD”, you reach the market’s most consistent performer in delivering adults 35-64 and the top rated audience in reaching persons over 35 years of age. Your commercials get a strong response from the well-balanced male/female audience characterized as “Baby Boomer America” with large disposable incomes.“97 GOLD” is the station to help you market everything from portfolio and retirement services to cool car shows! Elvis, The Beatles and Three Dog Night have not left the building! You can find them at 97gold.com.