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On Air
Sat-Sun Listen each week for the “97 GOLD” theme weekend

Baby Boomers is dedicated strictly to baby boomers, and will address the challenges of the members of this vast generation and the challenges of the generations to follow. This generation encompasses 75 million adults in their most productive years. The impact of this group on the economy and the nation cannot be disputed. All are joined by an increased social awareness and deep concern for not only their baby boomer generation, but the nation and the world as a whole. The objective of is to unite the Boomers in the same way that AARP has united retirees. The Baby Boomer generation is the generation of today. This is the largest group of consumers in the nation.