THE STATIONS: KHKX-FM/KMCM-FM/KQRX-FM
KHKX-FM, “KICKS-99,1” is THE country station featuring your ALL TIME COUNTRY FAVORITES! “KICKS-99.1” morning show features “Big D & Bubba“, with Kelley Peterson marking her 22nd anniversary on middays & afternoons with Tracy Scott. The target audience is 25-54 years of age persons. KICKS 99.1 is the number one radio station in the Permian Basin. The station has been a finalist for Country Music Association Station of the Year. The station has a fantastic track record of public service to the West Texas community. Check out the web site at kicks99.net.
KMCM-FM, “97 GOLD”, is the Odessa-Midland markets “Classic Hits” station featuring the hits of the 70’s, and 80’s. When you buy KMCM “97 GOLD”, you reach the market’s most consistent performer in delivering adults 35-64 and the top rated audience in reaching persons over 35 years of age. Your commercials get a strong response from the well-balanced male/female audience characterized as “Baby Boomer America” with large disposable incomes. “97 GOLD” is the station to help you market everything from portfolio and retirement services to cool car shows! Fleetwood Mac, The Eagles, and The Beatles have not left the building! You can find them at 97gold.com.
KQRX-FM “95X” is the Odessa-Midland station targeting adults 18-49 with a median age of 28. The station is led by Morning Drive “The Dave & Mahoney Show”, plus radio veterans Dedi, Michael Todd & Dominic Roberts. The station plays a broad list of top alternative and rock hits designed to attract the hard to reach Men 18-49 demographic audience. Major promotion, community involvement and marketing budgets are behind the station.